Your Key to the Royal Treatment

A budding venture with the potential to disrupt the spa industry, Spa Adviser is the go-to platform for connecting customers, centers and industry experts for all things beauty and wellness in Europe and the UAE.


European royalty have always employed artists to create their personal ciphers, which were intricately designed monograms bearing their initials. These were used as seals on all royal regalia and formal correspondences. It is only natural for a monogram to possess an air of luxury and prestige due to this association, and has been understandably employed by top fashion designers as a nod to the power of this historical visual device.

The key, representing knowledge, mystery, initiation, and curiosity, grants exclusive access to previously uncharted territory. Combining this with the monogram gives the logo an esoteric quality, something which is carried throughout the brand assets.